NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING. Void in MA, MI, VA and where prohibited by law. Subject to all federal, state and local laws.

1. Sweepstakes Timing: The General Snus “New Look” Sweepstakes (the "Sweepstakes") begins at 10:00AM Eastern Time (“ET”) on November 18, 2024 and ends at 11:59pm ET on December 15, 2024 (the "Sweepstakes Period").

2. Eligibility: The Sweepstakes is open only to legal residents of the 50 United States and the District of Columbia (excluding residents of Massachusetts, Michigan and Virginia) who are tobacco consumers, 21 years of age or older as of date of entry and have a General Snus website account as of August 18, 2024 (“Entrant”). Employees of Swedish Match North America Inc. (“Sponsor”), Don Jagoda Associates, Inc. (“Administrator”) and any of their affiliates, parents or subsidiaries, affiliate companies and advertising and promotion agencies and members of their immediate families (spouses, parents, children, and siblings and their spouses) and/or those living in the same household of each are not eligible. Void in Massachusetts, Michigan, Virginia, and where prohibited by law.

3. How to Enter: During the Sweepstakes Period, Entrants can participate in the Sweepstakes by visiting https://www.generalsnus.com (“Website”) and logging into their General Snus account. During each weekly entry period outlined below (each, a “Weekly Entry Period”), Entrants will be asked to follow the on-screen directions to provide the required information, including answering a survey question, to earn one (1) entry into the Sweepstakes (“Entry”). Limit one (1) Entry per person/General Snus account per Weekly Entry Period. Non-winning Entries will not carry forward to subsequent Weekly drawing(s). Entries must be received by 11:59pm ET on the last day of the applicable Weekly Entry Period outlined in the chart below to be entered into that week’s random drawing. All eligible Entries received during the Sweepstakes Period will be included in the random drawing for the Grand Prize.

4. Random Drawings Prizes : There will be a total of twenty (20) weekly winners [five (5) winner per each Weekly Entry Period] and one (1) Grand Prize winner. Weekly Entry Period winners will be randomly selected on or about the dates listed in the chart below, from among all eligible Entries received during the applicable Weekly Entry Period. Grand Prize winner will be selected in a separate random drawing on or about December 20, 2024 from among all eligible Entries received overall. Odds of winning a weekly prize depend upon the number of eligible Entries received during the applicable Weekly Entry Period. Odds of winning the Grand Prize depend on the number of eligible Entries received during the Sweepstakes Period. Drawings will be conducted by Administrator, an independent judging organization, whose decisions, along with the Sponsor’s, are final and binding on all matters relating to this Sweepstakes.

Weekly Period Entry Chart:

*Each Entry Period begins at 12:00 AM ET on the first day of the applicable Weekly Entry Period and ends at 11:59 PM ET on the last day of the applicable Weekly Entry Period, except for the Week 1, which will begin at 10:00AM ET.

One (1) Grand Prize Winner will receive $15,000awarded in the form of a check.

All applicable federal, state and local taxes are the sole responsibility of the winners. Winners may not substitute, assign or transfer prize. Limit one (1) Weekly Prize per person/General Snus account.

5. Winner Notification and Winner Verification: Potential winners will be notified by email/phone and may be asked to provide additional information so that a Declaration of Eligibility, and/or Release of Liability/Prize Acceptance Form and a Publicity Release (where lawful) (“Prize Documents”) can be sent to the potential winners for completion. Prize Documents will be sent to the email address associated with a winner’s General Snus account. Potential winners will be required to sign and return Prize Documents via email within three (3) days of notification attempt or prize may be forfeited and an alternate winner may be selected. Return of any Prize Documents or notification as undeliverable may result in disqualification and an alternate winner may be selected.

6. Release and Limitations of Liability: If for any reason the Sweepstakes is not capable of running as planned, including without limitation infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failure or other causes which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Sweepstakes, Sponsor reserves the right at its sole discretion, to cancel, terminate, modify and/or suspend the Sweepstakes and to disqualify any individual who tampers with the Entry process, violates these Official Rules, or acts in a disruptive manner. In the event the Sweepstakes is cancelled, terminated or suspended for any reason, Sponsor, at its sole discretion, reserves the right to award the prizes from among all eligible Entries received during each Weekly Entry Period and during the Sweepstakes Period prior to cancellation. Any attempt by an Entrant to deliberately damage the Website or undermine the legitimate operation of the Sweepstakes may be a violation of criminal and/or civil laws and should such an attempt be made, the Sponsor reserves the right to seek all available remedies, including without limitation criminal prosecution, and damages, including without limitation attorneys' fees, from any such Entrant to the fullest extent of the law. No responsibility is assumed by Sponsor for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to or alteration of Entries; or any problems or technical malfunctions of any telephone network or lines, typographical or other errors, computer online systems, servers or providers, computer equipment, software, failure of any email sent or electronic Entry to be received on account of technical problems or traffic congestion on the internet or on any website or any combination thereof, including any injury or damage to participant's or any other person's computer related to, or resulting from, participation in or downloading any materials from this Sweepstakes. Sponsor is not responsible for any typographical or other error in the printing of the Sweepstakes materials, administration of the Sweepstakes, or in the announcement of the prizes. Sponsor reserves the right, at its sole discretion, to disqualify any individual it determines to be tampering with the Entry process, to be violating these Official Rules or to be acting in a disruptive manner. Entries generated by script or bot are not eligible. In no event will the Sponsor be obligated to award more than the stated number of prizes. Use of automated Entry devices is prohibited.

7. General Rules: By accepting a prize, each winner grants permission to the Sponsor and its agencies to use his/her name, city, state, photos, and likeness for purposes of advertising, Sweepstakes, and trade without further compensation, except where prohibited by law. By entering, entrants hereby agree, discharge and hold harmless Sponsor, Administrator, their parent, subsidiary and affiliated companies, advertising and promotional agencies and prize suppliers and their respective officers, directors, shareholders, owners, employees, agents, attorneys and representatives (collectively, the "Sweepstakes Entities") from any and all injuries, loss, claims or damages arising out of an Entrant's participation in the Sweepstakes and/or Entrant’s acceptance or use or misuse of the prizes. By participating in the Sweepstakes, Entrants agree that the Sweepstakes Entities will have no liability whatsoever for, and that Entrant shall defend and hold the Sweepstakes Entities harmless against, any liability for any claims based on publicity rights, defamation, or invasion of privacy as well as injuries, damages, or losses of any kind, whether or not foreseeable, including, without limitation, direct, indirect, incidental, consequential or punitive damages to persons or to property arising out of the prizes awarded hereunder. Without limiting the foregoing, everything regarding the Sweepstakes, including the Website used in connection therewith and the prizes awarded hereunder, are provided "as is" without warranty of any kind, either express or implied, including, but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement, all of which are expressly disclaimed by the Sweepstakes Entities.

8. Disputes: To the fullest extent permitted by law, Entrant agrees that: (1) any and all disputes, claims and causes of action brought by him/her arising out of or connected with this Sweepstakes or the prizes awarded shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for the State of Kentucky or an appropriate Kentucky State Court if federal court is not a proper or available venue; (2) any and all claims, judgments and awards to Entrant shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Sweepstakes, but in no event attorneys' fees; and (3) under no circumstances will Entrant be permitted to obtain awards for, and Entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the Entrant and Sponsor in connection with the Sweepstakes shall be governed by, and construed in accordance with, the laws of the State of Kentucky, without giving effect to any choice of law or conflict of law rules (whether of the State of Kentucky or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Kentucky.

9. Privacy: The information collected on the Website will be subject to and used in accordance with the Privacy Policy accessible at the Website or at https://www.generalsnus.com/Privacy/.

10. Winners List: For the list of winners, available for sixty (60) days after December 20, 2024, send an email to: winners@dja.com with “The General “New Look” Snus Sweepstakes - 10-2130-51” as the subject line. Winners’ names will be sent after winners have been confirmed and verified.