1. Sweepstakes Period: The General Snus 2018 Event Sweepstakes (the "Sweepstakes") begins at 12:00:00 a.m. Eastern Time ("ET") on January 1, 2018 and ends at 11:59:59 p.m. ET on December 31, 2018 (the "Sweepstakes Period").

  2. How To Enter: During the Sweepstakes Period, General Snus Representatives (each, a "Representative") will be interacting with adult tobacco consumers at participating events (each, an "Event") across the U.S. To enter, interact with a Representative at an Event and follow his/her instructions in order to sign up to receive a General Snus 2018 Event Sweepstakes Email ("Email"), to be delivered on or about the Tuesday following the Event. When you receive the Email, follow the instructions in the Email to access the website at ("Site") and receive an entry into that entry period's drawing only. If you do not have an account, you must first visit the Site and complete all required registration information in order to proceed. Limit one (1) entry per person/email address per entry period. More than one (1) entry from any person/email address per entry period will be void. Entries will not carry forward to any subsequent entry period(s). All entries become the property of Swedish Match North America, LLC. Sponsor is not responsible for lost, late, misdirected, corrupted, or incomplete Entries. Proof of submission is not proof of receipt by Sponsor. Normal internet access and usage charges imposed by entrants' online service may apply and are entrants' sole responsibility. If entering via mobile device, normal phone/data and usage charges imposed by your phone service may apply and are entrant's sole responsibility.

    Entry PeriodEntry Period StartEntry Period End 
    112:00:00 a.m. ET 1/1/1811:59:59 p.m. ET 4/30/18 
    212:00:00 a.m. ET 5/1/1811:59:59 p.m. ET 8/31/18 
    312:00:00 a.m. ET 9/1/1811:59:59 p.m. ET 12/31/18 
  3. Prizes: Three (3) Grand Prizes (one per entry period) - A $500 Sponsor-specified gift card redeemable for an exotic sports car driving experience. Participation is subject to advance confirmation and program availability. All standard terms and conditions apply to the driving experience. Additional release and/or waiver of liability required by the racetrack and/or any applicable sanctioning body shall also be required as appropriate in order to use prize.

  4. Random Drawings: There will be three (3) Grand Prize winners selected in three (3) separate random drawings (one winner per each entry period's drawing) on or about the Monday after the end date of each entry period, from among all eligible entries received during each entry period. Random drawings will be conducted by the Administrator, an independent judging organization whose decisions are final on all matters relating to this Sweepstakes. Odds of winning will depend upon the number of eligible entries received during each entry period. All prizes will be awarded and winners will be notified by phone/email. Limit one (1) prize per person/household/email address during the Sweepstakes Period.

  5. Eligibility: The Sweepstakes is open only to legal residents of, and currently residing in, the 50 United States and the District of Columbia (excluding residents of MA, MI & VA), who are tobacco consumers, 21 years of age or older as of date of entry, and have received an Email invitation to participate from Sponsor. Employees of Sponsor and any of its affiliates, parents or subsidiaries, affiliate companies and advertising and promotion agencies and members of their immediate families (spouses, parents, children, and siblings and their spouses), Administrator, any of its affiliates, subsidiaries, advertising and promotion agencies and their immediate family members and/or those living in the same household of each are not eligible. Void in MA, MI, VA, and where prohibited by law.

  6. General Rules: Potential Grand Prize winners will be contacted via phone/email and will be required to verify their mailing addresses and sign a liability release within seven (7) days of notification attempt sent via email/mail or prize will be forfeited and an alternate winner selected. Return of prize notification as undeliverable may result in disqualification and alternate selection. Prizes are Sponsor-specified and are awarded "as is" and without any warranty, except as required by law. No transfer, substitution or cash equivalent for the prize will be permitted, except at the sole discretion of the Sponsor in the event of prize unavailability and then an alternate prize of approximately equal value will be awarded and the Sponsor's obligation to the winner will be fulfilled, and no other additional compensation will be provided or due. Any difference in the stated ARV of any prize and actual value will not be awarded. Income and other taxes, if any, related to the prize are the winner's sole responsibility. Acceptance of prize constitutes permission to use winner's name and likeness and entry for promotional purposes without further compensation except where prohibited by law. By entering, entrant accepts and agrees to be bound by these Official Rules and the decisions of the judges. Winners and all entrants, as a condition of entry into the Sweepstakes, agree to release Sponsor, Don Jagoda Associates Inc., their respective parents, subsidiaries, affiliated companies, promotion agencies (collectively, "Promotion Entities") and each of their respective officers, directors, shareholders, members, employees, agents, assigns and all others associated with the development and execution of this Sweepstakes from and against any and all liability, claims or actions of any kind whatsoever for injuries, damages, or losses to persons or property which may be sustained in connection with submitting an entry or otherwise participating in any aspect of the Sweepstakes, the receipt, ownership or use of any prize awarded or any typographical or other error in these Official Rules or the announcement of offering of the prizes. In the event of a dispute as to the identity of an entrant, the authorized account holder of the email address used to enter, will be deemed to be the entrant. "Authorized account holder" of an email address is defined as the natural person who is assigned to an email address by an Internet Access provider, on-line service provider, or other organization (e.g., business, educational institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address. Sponsor reserves the right at its sole discretion to disqualify any individual that tampers or attempts to tamper with the entry process or the operation of the Sweepstakes or the Site; violates the Official Rules; acts in an unsportsmanlike or disruptive manner: or acts with intent to annoy, abuse, threaten or harass any other person. Sponsor and its Administrators are not responsible for technical, hardware or software malfunctions, telephone failures of any kind, lost or unavailable network connections, or failed, incorrect, inaccurate, incomplete, garbled or delayed electronic communications, whether caused by the sender, by any of the equipment or programming associated with or utilized in this Sweepstakes which may limit the ability to participate, or by any human error which may occur in the processing of the entries in this Sweepstakes. Entries generated by script or bot are not eligible. Sponsor reserves the right to cancel, terminate or modify the Sweepstakes if it cannot be completed as planned for any reason, including for infection by computer virus, bugs, tampering, unauthorized intervention, technical failures, or corruption of any sort. In such event, Sponsor will award prizes from among all eligible entries received for each entry period prior to the cancellation/termination of the Sweepstakes. As a condition of entering the Sweepstakes, participant agrees that: 1) under no circumstance will participant be permitted to obtain awards for, and participant hereby waives all rights to claim, punitive, incidental, consequential or any other damages, other than for out-of-pocket expenses; 2) all causes of action arising out of or connected with this Sweepstakes, or any prize awarded, shall be resolved individually, without resort to any form of class action; and 3) any and all claims, judgments, and award shall be limited to actual out-of-pocket costs incurred, but in no event attorneys' fees.

  7. Winners: For the first name, last initial, city and state of the winners once they are confirmed, visit through April 15, 2019.

  8. Sponsor/Administrator: The Sponsor is Swedish Match North America, LLC, Two James Center, 1021 East Cary Street, Suite 1600, Richmond, VA 23219. The Administrator is Don Jagoda Associates, Inc., 100 Marcus Drive, Melville, NY 11747.

  9. Privacy: The information collected on the Site will be subject to and used in accordance with the Privacy Policy available at the Site by clicking on the Privacy Policy link.