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Why General?

Whether you're a smoker, a dipper or just know one,
there are plenty of reasons to choose the world's best-selling
snus. Watch the video to see for yourself.

 
 
 
 
 
 
General Swedish Snus
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THE SNUS ANYWHERE PROJECT

Video Archive


Our astute researchers Max & Hanna have spent months holed up in our remote Alpine testing facility proving you really can snus anywhere. Watch the experiments below to see how snus fared against the greatest of odds.

Briefing Office Skiing First Date Tattoo Free Throw
Airplane Movies Cycling Camping Art Golf