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Why General?

Whether you're a smoker, a dipper or just know one,
there are plenty of reasons to choose the world's best-selling
snus. Watch the video to see for yourself.

 
 
 
 
 
 
General Swedish Snus
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FIND A STORE COUPONS WHO WE ARE SIMPLE INGREDIENTS WHY GENERAL WHAT IS SNUS?
OUR TOBACCO MINT WINTERGREEN WHITE ORIGINAL MINI MINT
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TOBACCO


Our experts source 22 of the world's most premium tobaccos to develop our signature blend. Every plant is carefully selected, from seed type to leaf position to the very climate it grows in, which results in a consistent tobacco experience no matter the season.

WATER


Pure, clean water remains one of the most crucial ingredients in our centuries-old recipe. It affects everything from the moisture content and flavor to how comfortable it feels when placed in your upper lip.

SALT


The addition of salt can dramatically affect any recipe, and ours is no exception. That's why we use the very same table salt you cook with at home to give our tobacco its full-bodied flavor profile.

FLAVOR


Tobacco leaves provide the most important flavor. But ingredients like mint and bergamot oil help complement our authentic Swedish snus in a truly unique and flavorful way.