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Why General?

Whether you're a smoker, a dipper or just know one,
there are plenty of reasons to choose the world's best-selling
snus. Watch the video to see for yourself.

 
 
 
 
 
 
General Swedish Snus
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Imported directly
from Sweden
 
Snus originated in Sweden in the early 1800s. General, the world's best selling snus, is authentic Swedish Snus, still crafted in Sweden to this day.

See more from the Home of Snus

A blend of 22
premium tobaccos
 
General Snus combines 22 unique tobaccos to get the perfect balance of strength, flavor and aroma that has become our trademark.
The #1 selling snus in the world.


Meets tough
food-grade
standards in
Sweden
 
Every can of General Snus meets strict Swedish food regulations – meaning each pouch meets our high standards,
as well as yours.

Chilled for
freshness
 
Our snus is chilled in-store to maintain freshness. Once opened, it will stay fresh for up to a week without refrigeration.

Elevating the tobacco experience

SINCE 1866

Some men are never satisfied.

In 1866, Johan Boman made it his mission to create the world's most perfect tobacco. After more than four years of painstakingly crafting his recipe, General Snus was born.

But Johan Boman refused to be satisfied. He never stopped pursuing his goal, always looking for ways to improve his snus. He knew that when man refuses to be content with good, that's when greatness can occur.

148 years after Johan Boman created General Snus, we've grown into the #1 selling snus in the world. But we're still not satisfied. And we never will be. Because we know that to truly elevate the craft of tobacco – and elevate your tobacco experience – we can never stop pursuing perfection.