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Why General?

Whether you're a smoker, a dipper or just know one,
there are plenty of reasons to choose the world's best-selling
snus. Watch the video to see for yourself.

 
 
 
 
 
 
General Swedish Snus
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What is Snus

[pronounced: snōōs]

Snus is a smokeless and spitless
upper lip tobacco that originated
in Sweden more than 200 years ago.

It's more discreet than cigarettes and e-cigs and it's cleaner than moist snuff so you can enjoy it
almost anywhere. Roll over each of the icons below to learn more:
 

PREMIUM TOBACCO

Although relatively new to America, snus is one of the more popular forms of tobacco in Europe where it's been used since the early 19th century.
 

SMOKELESS

Snus' smokeless form makes it ideal for places where cigarette smoking is not allowed – like many bars, restaurants, concerts and sporting events.
 

SPITLESS

Because snus is placed behind your upper lip, which produces less saliva than anywhere else in your mouth. Less saliva means no spitting.
 

FITS UNDER UPPER LIP

Snus is best placed behind your upper lip, on either the right or the left side of your mouth.
 

ENJOY ANYWHERE

Because of its discreet form, snus can be enjoyed almost everywhere, including places other forms of tobacco are banned or frowned upon.

How do you use snus?

Place a single pouch directly
under your upper lip.
Wait for a slight
tingling sensation.
Enjoy for up to 30
minutes without spitting.
When you're finished, place
the used pouch in our
disposal lid compartment.
 
How do you snus?