What is Snus?

Snus is a discreet, spitless, smokeless tobacco pouch that is placed under the upper lip. Visit the What is Swedish Snus? Page for more details.

What is Swedish Snus?

Swedish Snus is smokeless tobacco that has been in Sweden for more than 200 years. Swedish snus is steam-heated and cooled to ensure consistent quality. It is served at room temperature or cooler for ideal flavor and freshness. Whether pouched or loose snus, it is characterized by a strong tobacco flavor. Even brands labeled as mint or another flavor, the tobacco is very prevalent in the original product. Visit the What is Swedish Snus? Page for more details.

How is General Snus different from moist snuff?

The main difference is that General Snus doesn't require you to spit while using it.

Unlike moist snuff, snus is an upper lip tobacco pouch product. Swedish snus is also steamed-heated and cooled to ensure consistent quality. Moist snuff, on the other hand, is fermented.

How is General Snus different from American snus?

Unlike snus made in the U.S., General Snus, which is made in Sweden, is pasteurized, steam-heated and cooled to ensure consistent quality. General Snus adheres to the Gothiatek® quality standard, one that guarantees every can of General Snus exceeds even the toughest Swedish food-grade requirements. It also promises to ensure every can meets Swedish Match’s standards through a quality-controlled process, starting with the very soil where the tobacco seed is planted.

Does General Snus have nicotine in it?

Yes. General Snus is made from a blend of 22 premium tobaccos and does contain nicotine.

Who is Swedish Match?

Swedish Match is the worldwide leader in Swedish snus and manufactures General, the #1 selling snus in the world.

Where does Swedish Match manufacture General Snus?

It is manufactured in Gothenburg and Kungalv, Sweden.

Is the snus purchased in the U.S. the same as the snus in Sweden?

Yes. All General products are 100% authentic Swedish snus manufactured in Gothenburg and Kungalv, Sweden.

How is General Snus manufactured?

Refined over 150 years, the production of General Snus is the perfect combination of cutting-edge science and old-world craft – all to make a product that meets strict Swedish food-grade standards.

• First, only the most premium tobacco seeds are sourced from around the world and then grown under strict supervision for a full two months.
• The harvested tobacco is air cured for up to eight weeks and then fed into a mill to be ground into fine grains.
• Salt and water are added to the fine tobacco powder for moisture, flavor and to preserve freshness.
• The tobacco blend is then steam-heated and immediately cooled to ensure consistent quality.
• Natural and artificial flavors found in everyday food products are added to enhance flavor and aroma.
• Samples of the blend undergo a strict quality check before pouches are filled, sealed, cut and arranged into our signature star formation.
• The snus is stored in refrigeration for several days, allowing it to mature, then each can is kept at room temperature or cooler for ideal flavor and freshness.

Because General is manufactured in Sweden, it is classified as a food product. This means only ingredients approved under Swedish food and health laws can be used.

What is the date labeling code on the bottom of the pack?

This is the “Best Before” date.

What types of General Snus are available in the U.S.?

There are four blends avaliable in the U.S.: Original, White, Mint, and Wintergreen.

Why aren't all flavors of General Snus available in the U.S.?

The flavors with the highest consumer demand are available at retail in the U.S. Due to FDA regulations, new smokeless tobacco products or flavors are not permitted unless it has been reviewed by the FDA.

Can I get a free General Snus sample?

Due to FDA regulations, General Snus cannot provide free samples of any product. However, you can receive savings each month, which are available on the Coupons page.

Can I get a coupon for General Snus?

Yes! Visit the Coupons page to request monthly savings. You can also opt-in to receive email and direct mail communication for additional special offers.

My local tobacco retailer doesn’t carry General Snus. Where can I buy it?

General Snus is available nationwide. Check the Find A Store tool to see where you can find it in your area. If it’s not available near you, you can purchase General Snus online by visiting northerner.com, buysnus.com or mysnus.com.

How do I use General Snus?

1. Place a single pouch directly under your upper lip.
2. Wait for a slight tingling sensation.
3. Enjoy for up to 30 minutes without spitting.
4. When you’re finished, place the used pouch in our disposable lid compartment.

Do I need to spit when using General Snus?

No. If you place a General Snus pouch under your upper lip, you won't have to spit.

Do I need to chew General Snus?

You do not need to chew General Snus. To avoid having to spit, place General Snus under the upper lip.

How can I ask questions or report concerns about General Snus?

You can submit your questions or concerns about General Snus by reaching us at info@smna.com, or by calling us at 270-685-8777.

What is the lid on the top of the can for?

It is a “Disposable Lid.” When you’re finished with a pouch, you can dispose of it in the area under the lid.

Does General Snus need to be refrigerated after opening?

No. After you open the can, it is not necessary to keep it chilled. General Snus should stay fresh the same amount of time, whether it is stored at room temperature or chilled.

How should General Snus be stored, chilled or room temperature?

For ideal flavor and freshness, General Snus should be stored at room temperature or cooler. General Snus will maintain its quality per the ‘best by date’ on the backside of the can, whether it is stored chilled or at room temperature. Note, exposing General Snus to long periods of very hot conditions (i.e. storing it in a vehicle during summer months) can reduce shelf life.

What happens if General Snus isn't refrigerated?

Testing shows, under normal conditions, an unopened can of General Snus will maintain its quality (shelf life) for around 20 weeks. After that, it will begin to lose some of its freshness and flavor. Exposing General Snus to long periods of very hot conditions (i.e. storing it in a vehicle during summer months) can reduce shelf life.

I forgot my password. What can I do?

Follow these steps and your password will be emailed to you.

1. Go to Forgot Password page
2. Enter your email address and hit submit
3. Check your inbox. A secure link will be sent for you to reset your password.

I’ve entered my login info but can’t get into the site. What should I do?

If you receive a message saying that your email address/password has been entered incorrectly, try again.

If you still cannot log in, visit our Contact Us page and send us a message. We will get back to you shortly.

My age can’t be verified. What can I do?

To register, you must be 21 years of age or meet the legal age requirements dictated by state or local law. Ensure the information you entered during registration is correct. If you’re still having issues, follow the instructions on this PDF.

What if I don’t own a computer?

Our site is accessible through public computers with internet access.

Can I opt out of receiving emails in the future?

Yes. There are three ways to opt out:

1. Go to My Account, then update your communication preferences by selecting “No” under the email section.
2. Send an email to info@smna.com. It may take 10 business days to process your request.
3. Send a written request to:

Swedish Match North Europe AB
PO Box 986
Owensboro, KY 42302

Provide your name and the email address to be removed from the mailing list in the request.

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Visit our Privacy Policy for more information.

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For more information about Modified Risk Tobacco Products (MRTP), please see: https://www.fda.gov/tobacco-products/market-and-distribute-tobacco-product/qa-modified-risk-tobacco-products