Swedish Match is committed to ensuring that our consumers’ privacy is protected and you can be assured that such information will only be used in accordance with this privacy statement.
Swedish Match has a policy of protecting the confidentiality and security of information we collect from consumers and does not share your non-public personal information with unaffiliated third parties. Information is only shared with your consent except for the specific purposes below, in accordance with all applicable laws.
INFORMATION WE COLLECT
Swedish Match is committed to responsible marketing practices of quality tobacco products and restricts access to our web site and marketing communications to adult tobacco consumers who are 21 years of age or older.
For each visitor, our web server automatically recognizes only the consumer's domain name. We collect the domain name, personal and contact information (including name, address, date of birth, email address and telephone number, where possible) of visitors to our web site, aggregate information on what pages consumers access or visit, and information volunteered by the consumer, such as survey information and/or site registrations.
This site uses Google Analytics, which places a cookie on your computer to track site usage when you visit this site. Additionally, Swedish Match has implemented Google Analytics Advertising Features for tracking demographic information. Google Analytics Advertising Features may place a cookie on your computer when you are shown ads through the Google Advertising network, such as on Google.com or elsewhere. All information provided to us through these networks is provided in aggregate — or in totals or sums of numbers — rather than on an individual user basis. Aggregate information provided to us through these networks is never tied to a specific user, if provided to us through registration or other channels.
You may opt-out of having your information used in aggregate for Google Analytics by visiting https://tools.google.com/dlpage/gaoptout/.
USE AND SHARING OF INFORMATION
The information we collect is used to help Swedish Match contact consumers for marketing purposes. For example, Swedish Match may use your personal information to provide advertising, promotions, and content. We may also share your personal information with Swedish Match affiliates. We will not, however, sell, rent, trade or otherwise transfer the personally identifiable information you provide to any third party for marketing purposes and Swedish Match does not partner with any ad server companies.
Swedish Match is committed to ensuring that your information is secure. In order to prevent unauthorized access, use, or disclosure, we always use the industry-standard encryption technologies when transferring and receiving consumer data. Swedish Match has also put in place suitable physical and managerial procedures to safeguard information we collect.
If you no longer wish to receive e-mail from Swedish Match, you may opt out by letting us know using any of the following options: visiting the My Account section of this website, via email to firstname.lastname@example.org; calling us at (270) 685-8777; or, writing us at Swedish Match North Europe AB, PO Box 941, Owensboro, KY, 42302-0941.
If you supplied us with your postal address, you may receive periodic mailings from us with information on new products and services or upcoming events. You can request to have your name removed from our mailing list by any of the methods above. Please make sure to provide us with your proper name and address when doing so.
YOUR CALIFORNIA PRIVACY RIGHTS
If you reside in California, you have the right to ask us one time each year if we have shared personal information with third parties for their direct marketing purposes. To make a request, please email or write to us at Swedish Match North Europe AB, PO Box 941 Owensboro, KY 42302-0941. Indicate in your letter that you are a California resident making a "Shine the Light" inquiry.