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Why General?

Whether you're a smoker, a dipper or just know one,
there are plenty of reasons to choose the world's best-selling
snus. Watch the video to see for yourself.

 
 
 
 
 
 
General Swedish Snus
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FIND A STORE COUPONS WHO WE ARE SIMPLE INGREDIENTS WHY GENERAL OUR PROCESS WHAT IS SNUS?
OUR TOBACCO MINT WINTERGREEN WHITE ORIGINAL MINI MINT
CAN YOU SNUS THERE? ON THE MOUNTAIN BLOG NEW A Wave for Everyone MY ACCOUNT LOG OUT
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P A C K A G I N G
Samples of the blend undergo a
strict quality check before pouches
are filled, sealed, cut and arranged
into our signature star formation.
C H I L L E D
The snus is stored in refrigeration for
several days, allowing it to mature,
and each can is then chilled-in-store
for ideal flavor and freshness.
O T H E R
F L A V O R S
Natural and artificial flavors found in
everyday food products are added to
enhance the flavor and aroma.
H E A T I N G  + 
C O O L I N G
The tobacco blend is then
steam-heated and immediately
cooled to help reduce impurities.
S A L T  + 
W A T E R
Salt and water are added to the
fine tobacco powder for moisture,
flavor and to preserve freshness.
C U R I N G  + 
G R I N D I N G
The harvested tobacco is air
cured for up to eight weeks and
then fed into a mill to be ground
into fine grains.
P A T H    T O
P E R F E C T I O N
Refined over 150 years, the production of General Snus
is the perfect combination of cutting-edge science and
old-world craft — all to make a product that meets
strict Swedish food-grade standards.
H A R V E S T
Tobacco seeds carefully sourced
from around the world are grown
under strict supervision for two
full months.